Twitter for MEDIA

The MEDIA Programme supports the European film and audiovisual industries with the development, distribution and promotion of their work. Cecoforma has played an active part in developing the programme’s social media strategy and content since its Twitter account was created in February 2016.

For the promotion of the MEDIA Programme’s 25th anniversary in 2016, we created an intense volume of content for the MEDIA Programme’s Twitter account during the Berlinale and the Cannes Film Festival. We also produced content for the “25 Weeks” Twitter campaign which highlighted MEDIA’s work in a different country each week.

MEDIA launched the #euFilmContest in January 2017, which gave the European public a chance to win a trip to the Cannes Film Festival. Cecoforma created and coordinated the competition’s website and designed and implemented a social media campaign strategy. As the campaign ran for over three months, tweets had to be continually adapted and varied. Our efforts were successful, with around 9.000 people participating in the contest from all over Europe. This called for an encore, and a second edition of the contest in 2018 attracted over 11.000 participants.

Starting in January 2017 we took on a more permanent role as Twitter consultant for MEDIA, consulting on and drafting content on a weekly basis. In collaboration with the client, we produced content covering ongoing activities such as MEDIA supported festivals, calls for proposals, new studies and financing initiatives. We also promoted the European Film Forums and MEDIA supported films and activities at top festivals and during special campaigns.